ART DIRECTION •

ART DIRECTION •

Fiat Panda 4x40 Special Edition

The first Fiat Panda with all-wheel drive was produced in 1983. 40 years later, to mark the anniversary,
a strictly limited special edition is launched. The Fiat Panda 4x40° - the last Panda with 4x4 drive.
In the typical style of an animal documentary, we present the panda as a rare species in its natural habitat, the Swiss Alps.

Creative Direction: Sören Schröder,
Art Direction: Vanessa Savi, Raphael Monsch
Copywriting: Barbara Sarras
Account Management: Noemi Camenisch,
Motion Design: Marco Klein,
Camera: Bagels Zürich

Agency: Saatchi&Saatchi Zürich
Client: Astara Switzerland AG


No, not an April Fool's joke

This is what happens when an idea goes over your head or, in this case, over your hand: on April 1, we launched a promo video for Fiat in which we offer a new emotional safety tool. Emotional what? Well, the story goes like this: The "Fiat Passion Assistant" is actually quite simple.
A hand with the typical Italian passion gesture is placed behind the windshield and makes it possible to express emotions while driving. Without taking your hands off the steering wheel. For example, when an uncontrolled scooter suddenly shoots out of a side street and steals your right of way. So much for the April Fool's joke.

What happened next: people really wanted the Passion Assistant! Fiat was flooded with orders. But the thing in the movie was just CGI. What to do? We rolled up our sleeves, had a real hand cast made and turned the "Fiat Passion Assistant" into reality.

The "Fiat Passion Assistant" was also nominated for the Epica Awards 2023:
Epica Awards Shortlist Winners

Creative Direction: Sören Schröder,
Art Direction: Vanessa Savi,
Copywriting: Lennart Adam,
Account Management: Noemi Camenisch,
Motion Design: Marco Klein,
Camera: Patrick Richner

Agency: Saatchi&Saatchi Zürich
Client: Astara Switzerland AG

PASSIONE VERA •

PASSIONE VERA •

Grillitarier Buddy

The digital centerpiece of Migros' 2019 grillitarian campaign is the Grillitarian Buddy.

Creative Director: Rob Hartmann, Art Direction: Vanessa Savi
Art Direction: Michelle Danilschenko,
Text: Jehmsei Keo,
Text: Nemi Wildbolz,
Agency: Jung von Matt/Limmat
Client: Migros Genossenschafts Bund

Nebelspalter

Splitting the invisible fog that is spread daily in the media and in politics is a major challenge. So is visualizing it for a campaign. That's why we made the invisible fog visible even before the launch of the new Nebelspalter and showed people who allow themselves to be obscured on a daily basis in an anonymous teaser campaign. Online, analog and on the street. Without a logo. Without a sender. Just the good news: "The days of fog are numbered."

Creative Director: Sara Hiltebrand,
Art Direction: Vanessa Savi
Text: Cenk Korkmaz
Agency: Die Antwort AG
Client: Nebelspalter

Freedom to escape

In January 2023, our Jeep AD was included in the Lürzer’s Archive in the Automotive category. We were very pleased
about the surprising success and hope for more great ideas with Jeep and Astara Switzerland.

Creative Direction: Florian Weitzel,
Art Direction: Vanessa Savi,
Copywriting: Lennart Adam,
Agency: Saatchi&Saatchi Zürich
Client: Astara Switzerland AG

Mother Nature

A campaign idea for the first all-electric Jeep Avenger. So that Mother Nature no longer has to suffer
from environmental pollution and the destruction of natural habitats. And the Jeep of course will still have his playground.

Creative Direction: Florian Weitzel,
Art Direction: Vanessa Savi,
Art Direction: Remy Steinmann,
Copywriting: Lennart Adam,
Compositing: Lily Metzker,
Agency: Saatchi&Saatchi Zürich
Client: Astara Switzerland AG

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  • Jeep for International Women's Day

  • New Jeep Avenger on Star Wars Day

  • Jeep Drive In Movies Keyvisual

  • Alfa Romeo Passion Days Keyvisual

The name combines cooking with the leading craftsmanship and is based on the art of tailoring "Haute Couture".
We created the logo to match this world and convey a playful and glamorous appearance. On the completely new website, all their skills are offered in the form of services. In addition to illustrious culinary evenings, tavolatas, cooking courses and workshops, you can book the top chef for date nights and even add your own ideas for a personalized evening with Meta Hiltebrand. The site should not only be informative and intuitive, but also reflect Meta's colorful look.

Creative Direction: Sara Hiltebrand, Art Direction and Illustration: Vanessa Savi,
Copywriting: Cenk Korkmaz, Grafik: Jamira Bau, Agency: Die Antwort AG
Client: Meta Hiltebrand

Cook

Couture

Stadt Zürich

A campaign for more sustainable eating. All 12 Zurich city districts receive their
own posters. The headlines capture and expose the respective inhabitants' love for their district.

The attention is there, curiosity is aroused. And the QR code in the focus
leads them to the City of Zurich website.

Creative Direction: Florian Weitzel, Art Direction and Illustration: Vanessa Savi,
Copywriting: Lennart Adam, Agency: Saatchi&Saatchi Zürich
Client: Stadt Zürich

Tax initiative economie suisse

  • Animation for Social Media

  • Canvas in the city of Zurich

  • Billboards F200

  • Billboards F12

The so-called 99% initiative (federal popular initiative "Easing the burden on wages, taxing capital fairly") of the Young Socialists had set itself the goal of taxing capital income at a much higher rate. A tax rate of 150% was even proposed from a tax-free amount that was not clearly defined. The business association economiesuisse launched a counter-offensive and we were once again awarded the contract for the nationwide campaign. Based on the facts, it quickly became clear that the "fist of justice" so often held in the air was not quite as fair as it was made out to be. Far more than 1% of capital was affected and this had to be made clear. So we visualized this untruth in the form of a fist-shaped iceberg, most of which also lies beneath the surface. Just like the truth behind the initiative.

Creative Direction: Sara Hiltebrand,
Art Direction: Vanessa Savi,
Copywriting: Cenk Korkmaz, Compositing: Lily Metzker,
Agency: Die Antwort AG
Client: Economiesuisse

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