Shortlist on the Epica Award

No joke: Our Fiat idea from April 1 has been nominated for the Epica Award.

This is what happens when an idea goes over your head or, in this case, over your hand: on April 1, we launched a promo video for Fiat in which we offer a new emotional safety tool. Emotional what? Well, the story goes like this: The "Fiat Passion Assistant" is actually quite simple. A hand with the typical Italian passion gesture is placed behind the windshield and makes it possible to express emotions while driving. Without taking your hands off the steering wheel. For example, when an uncontrolled scooter suddenly shoots out of a side road and steals your right of way. So much for the April Fool's joke.

What happened next: people really wanted the Passion Assistant! Fiat was flooded with orders. But the thing in the movie was just CGI. What to do? We rolled up our sleeves, had a real hand cast made and turned the "Fiat Passion Assistant" into reality.

And now we're even on the shortlist for the Epica Award. Fingers crossed for the award ceremony.

Thanks to everyone involved!

Sören Schröder Vanessa Savi Lennart Adam Noëmi Camenisch Marco Klein Patrick Richner Giuseppe Picardi